Sohtak started with a simple observation: the best wellness practitioners we knew were also the most exhausted. Not from their sessions — from everything around them. Calendars, invoices, reminders, follow-ups, notes.
Five tools, none of them talking
The typical practitioner was running a scheduling tool, a payments processor, a notes app, a WhatsApp group, and a spreadsheet — and manually copying data between all of them. We wanted to collapse that stack into one.
Built with practitioners, not for them
Every feature in Sohtak started as a conversation with a practitioner. Programs and packages came from a physical therapist in Amman. Automated WhatsApp reminders came from a nutritionist in Riyadh. The interactive client profile came from a trainer who was tired of five apps.
“We're not trying to build the biggest platform. We're trying to build the one that actually gives practitioners their evenings back.”
— Sohtak founding team